2023 Youth Conference Schedule
Welcome to KC IMAGINE’s first career conference for Kansas City area high school students participating in digital media academy programs! This all-day conference is your chance to learn more about careers in digital media and how to prepare for a rewarding career in that industry.
This conference would not be possible without the support of our sponsors:
Hollywood Animation Academy
and
The DeBruce Foundation
Thanks also to Yoodle for sponsoring the Branding/Visual Identity Challenge and to KC Digital Drive for providing operational support for the conference.
AGENDA:
8:30 – 9:00 CHECK IN /REGISTRATION
9:00 – 9:25 WELCOME & OPENING SESSION Medallion Theatre
9:30 – 10:15 BREAKOUT SESSION 1
10:30 –11:15 BREAKOUT SESSION 2
11:30 –12:15 BREAKOUT SESSION 3
12:30 – 1:00 LUNCH Westport Room
12:30 – 2:00 COLLEGE/CAREER FAIR 1923 Room
Breakout Session One: 9:30 - 10:15
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Medallion Theatre (Stage Area)
Gavin Dell and Jason Lethcoe have been animators for the last 35 years for nearly every major studio in Hollywood.
Gavin has been a animator, designer, story artist, and director for Family Guy, Scooby Doo, and many other television series. He is one of the few animators who have worked in film, games, and television. His game credits include Gears of War 2, Silent Hill Homecoming and Shattered Memories, Saints Row 4, and Tomb Raider.
Jason Lethcoe is a brilliant writer and story artist who has worked as a story artist for Disney, Sony, and Paramount Feature Animation. His credits include Sony’s Surfs Up, Open Season, Cloudy with a Chance of Meatballs, Bee Movie, Shrek 2, and more. He has written nearly 20 children’s books and is highly regarded in the industry for his fun and creative storytelling.
Most recently, Mr. Dell opened the first specialty school for animation in Kansas City. He and Mr. Lethcoe share in pioneering “the best animation program in the country at preparing students for working in the industry.” Join them for an informative panel about Careers in Animation for Film, Games, and Television.
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Room 1B
Christina Hager, VP and Client CMO, Crux
Christina is a VP and Client CMO at Crux, and formerly the President of Ovations Digital. She is a 2022-23 member of the Forbes Communications Council and a published author on Forbes. Her insights on social media strategy have also appeared in Inc.com, People Maven Magazine, National Jewelry, Capterra Magazine, and she has appeared on the Chris Voss podcast.
Christina has extensive expertise in developing and managing social media for clients of all sizes and in all industries. She will discuss what it takes to be a successful social media content developer and what that profession looks like on a day-to-day basis.
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Room 1K
Lauren Aleshire, Senior Communications Manager, Ewing Marion Kauffman Foundation
Join this engaging breakout session tailored for delving into the dynamic world of "Careers in Marketing & Promotion." This interactive session aims to demystify the exciting realm of marketing, offering a comprehensive exploration of diverse career paths within the field. Learn about real-world case studies from an experienced industry professional. Participants will gain insights into strategic branding, digital marketing, event promotion, and market research. Attendees will also have the opportunity to ask questions and receive personalized advice on navigating educational paths and gaining practical experience in this dynamic and ever-evolving field. Whether you're intrigued by social media campaigns, fascinated by consumer behavior, or simply curious about the creative and strategic aspects of marketing, this session will empower you with the knowledge and inspiration needed to embark on a rewarding career in the world of marketing and promotion.
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Room 1L
Roy Milton, Creative Director, VMLY&R
Roy is a Creative Director at VMLY&R, whose work has touched brands such as: Intel, Gatorade, NAPA Auto Parts, Quiktrip, AT&T, DirectTV and more. He is a creative visionary and leader. He is a former Adweek Executive Mentee and was named 2020 Trailblazer of the Year, by the KCAdClub. He is a, diversity advocate, public speaker, KCAdClub Board Member, and Chair for DEI in Creative at VMLY&R North America.
Roy will discuss the importance of having a strong portfolio to get you hired. He will share what employers look for in candidate portfolios, and he will share what you can do to get an edge over the other candidates.
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Room 1M
Brendan O'Shaughnessy, Owner & Founder of Ocean & Sea
Brendan O'Shaughnessy is a multidisciplinary designer with a strong foundation in entrepreneurship. His ambitions have swelled into Ocean & Sea, a design and branding studio.
In addition to serving an extensive client list, he also produces handcrafted goods and apparel which are sold online, at their flagship store and partner boutiques. Brendan has won numerous awards including 15 Addy's (locally, regionally and nationally), Henry Bloch's IEI Venture Creation Challenge through UMKC's Bloch School of Business and AIGA-KC's A10 & A16 Awards.
Brendan will discuss the importance of branding and how it fits into the careers of digital media professionals.
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Room 1 N
Brett Kisker, Executive Director at Northland CAPS
Brett Kisker is the Executive Director of Northland CAPS. He has years of experience as a Project Lead the Way teacher and coach in the Liberty Public Schools district. His award-winning career as an educator includes the Missouri Association of Colleges for Teacher Education’s Beginning Teacher Award in 2005-2006, Liberty Public Schools Teacher of the Year in the 2015-16 school year and Project Lead the Way National Engineering Teacher of the Year for the 2018-19 year. Mr. Kisker will explain how the DeBruce Foundation’s Agilities assessment program can help you make better career decisions. He will then guide you through your own Agilities assessment.
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Photo/Studio LL2M
Mike Yoder, Freelance Photojournalist, Former Chief Photographer for Lawrence Journal-World
For 32 years, Mike Yoder was the chief photographer at the Lawrence, KS. Journal-World newspaper. With a history of documenting everything from county fairs to NCAA basketball Championship games, Mike will discuss and demonstrate how visual techniques and devices will help you construct successful and creative images. Tips on composition, anticipating action and capturing decisive moments will also be covered.
Breakout Session Two 10:30 - 11:15
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Medallion Theatre (Stage Area)
Gavin Dell and Jason Lethcoe have been animators for the last 35 years for nearly every major studio in Hollywood.
Gavin has been a animator, designer, story artist, and director for Family Guy, Scooby Doo, and many other television series. He is one of the few animators who have worked in film, games, and television. His game credits include Gears of War 2, Silent Hill Homecoming and Shattered Memories, Saints Row 4, and Tomb Raider.
Jason Lethcoe is a brilliant writer and story artist who has worked as a story artist for Disney, Sony, and Paramount Feature Animation. His credits include Sony’s Surfs Up, Open Season, Cloudy with a Chance of Meatballs, Bee Movie, Shrek 2, and more. He has written nearly 20 children’s books and is highly regarded in the industry for his fun and creative storytelling.
Most recently, Mr. Dell opened the first specialty school for animation in Kansas City. He and Mr. Lethcoe share in pioneering “the best animation program in the country at preparing students for working in the industry.” Join them for an informative panel about Careers in Animation for Film, Games, and Television.
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Room 1K
Michael Eichenseer, Founder & Lead Designer, VRdojo
Michael is a VR entrepreneur, designer, and writer. For the past decade he has worked with, consulted, and started startups in health and fitness, tech, and virtual reality. He has written and ghostwritten hundreds of XR articles for Forbes, and co-written two XR books. Currently he teaches VR development at UMKC where he heads the university’s XR initiatives and consults with companies, students, and researchers building XR projects. Michael will discuss careers that are available in AR/VR/XR and what you can do to prepare for a rewarding career in these exciting technologies.
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Room 1B
Joseph Macklin, Producer, Writer, Engineer at BMG Music Publishing
Joe is regarded as one of the music industry’s most innovative music producers. He has quickly become a light of his own in the music industry. Known as a rare “100 percenter” in his industry, he is a sought-after songwriter, vocalist, musician and producer. Jo has worked with many of the mainstream artists of our time. In 2015, he was nominated for a “Best Pop Vocal” Grammy for his vocal production work on Ariana Grande’s My Everything Album. Jo was again nominated for two Grammys in 2016 for the vocal production on Tim Bowman’s Listen album and Jill Scott’s Woman album.
Over his genre-spanning career, Jo has worked with artists such as: Stevie Wonder, Diana Ross, Anita Baker, Justin Bieber, Cruz Beckum, Mario, Big Sean, B5, Chris Brown, 98 Degrees, Jasmine V, Next, Kendrick Lamar, B. Smyth, Evan Ross, Jordin Sparks, Shaunice, and more.
Joe will discuss his own path to a rewarding career in audio engineering and music production and share information about jobs in that industry that might be interesting to you. He’ll provide advice on what you can do to prepare for a career in that industry.
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Room 1M
Trevor Brown, Owner, Drone & Film Studios
Embark on an exhilarating journey into the boundless skies with our breakout session on drone photography! Unleash your creativity as we delve into the art and science of capturing breathtaking aerial perspectives. Learn the fundamentals of drone operation, safety protocols, and how to unleash the full potential of cutting-edge drone technology. Learn about composition techniques that make aerial shots stand out. Explore the nuances of lighting and weather conditions, and other challenges related to drone photography. Join us for an immersive experience about a form of photography that blends technical expertise with artistic vision. Learn how drone photography can contribute to rewarding careers in photography.
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Room 1L
Kyle Hamrick is an Emmy-winning multimedia creator & instructor who loves putting ideas into motion and helping others do the same. Motion graphics is a diverse field incorporating 2D/3D design, animation & filmmaking skills to create content for a huge array of purposes, including advertising, apps, TV & film title sequences, live events, online videos and more. We'll talk about opportunities in this ever-growing field and how to make your way into this fun and rewarding career.
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Photo/Studio LL2M
Kevin Mullin, Media Art & Design Professor & Studio Manager at UMKC
Kevin Mullin a Professor and Studio Manager at UMKC’s Media Art & Design department, where he oversees the department’s production & post-production facilities utilized by over 100 students and faculty every semester. He is a leading expert in the media production process and has been developing award winning video and multimedia programs for over twenty-five years. Kevin worked for over a decade at an NBC affiliate on both news and commercial programming, and spent several years as Vice President of RMI Media Productions, a commercial and educational video production firm.
Kevin will provide an overview and hands-on demonstration of what gear a new photographer/videographer needs in order to get a successful start in this rewarding field.
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Room 1 N
Brett Kisker, Executive Director at Northland CAPS
Brett Kisker is the Executive Director of Northland CAPS. He has years of experience as a Project Lead the Way teacher and coach in the Liberty Public Schools district. His award-winning career as an educator includes the Missouri Association of Colleges for Teacher Education’s Beginning Teacher Award in 2005-2006, Liberty Public Schools Teacher of the Year in the 2015-16 school year and Project Lead the Way National Engineering Teacher of the Year for the 2018-19 year. Mr. Kisker will explain how the DeBruce Foundation’s Agilities assessment program can help you make better career decisions. He will then guide you through your own Agilities assessment.
Breakout Session Three 11:30 - 12:15
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Medallion Theatre (Stage Area)
Gavin Dell and Jason Lethcoe have been animators for the last 35 years for nearly every major studio in Hollywood.
Gavin has been a animator, designer, story artist, and director for Family Guy, Scooby Doo, and many other television series. He is one of the few animators who have worked in film, games, and television. His game credits include Gears of War 2, Silent Hill Homecoming and Shattered Memories, Saints Row 4, and Tomb Raider.
Jason Lethcoe is a brilliant writer and story artist who has worked as a story artist for Disney, Sony, and Paramount Feature Animation. His credits include Sony’s Surfs Up, Open Season, Cloudy with a Chance of Meatballs, Bee Movie, Shrek 2, and more. He has written nearly 20 children’s books and is highly regarded in the industry for his fun and creative storytelling.
Most recently, Mr. Dell opened the first specialty school for animation in Kansas City. He and Mr. Lethcoe share in pioneering “the best animation program in the country at preparing students for working in the industry.” Join them for an informative panel about Careers in Animation for Film, Games, and Television.
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Room 1K
Mary Lynn ‘M.L.’ Bass, Producer/Director/Writer, M.L. Bass & Associates: Script to Screen Productions
This session will help you learn how to create your own path in producing all kinds of projects across all kinds of purposes and genres.
“M.L.” started as a Writer-Producer in Advertising in KC with the guys who had created the “Happy Meal” for McDonald’s. Then she took a job offer in Asuncion. Paraguay, where she created TV/Radio/Print campaigns in Spanish and helped triple their client base in 6 months. She also worked on her first documentary in the jungles of the interior of that country. Her crew made a documentary at a location under extreme conditions: with no electricity for miles, no running water, political interference, 3 languages between the small crew and subjects--- all while living in hammocks and bathing in the creek with everyone else from the countryside.
After that confidence building experience, she realized she could create anything —just about anywhere. She replaced her idea of going to NYC to get back into advertising with the desire to seek projects that would continually challenge her creatively.
She accomplished that goal and now looks forward to sharing excerpts of some of those projects, the stories of how she manifested the opportunities and the challenges she had to overcome along the way.
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Room 1M
Trevor Brown, Owner, Drone & Film Studios
Embark on an exhilarating journey into the boundless skies with our breakout session on drone photography! Unleash your creativity as we delve into the art and science of capturing breathtaking aerial perspectives. Learn the fundamentals of drone operation, safety protocols, and how to unleash the full potential of cutting-edge drone technology. Learn about composition techniques that make aerial shots stand out. Explore the nuances of lighting and weather conditions, and other challenges related to drone photography. Join us for an immersive experience about a form of photography that blends technical expertise with artistic vision. Learn how drone photography can contribute to rewarding careers in photography.
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Room 1B
Lauren Underwood, Content Manager, Rank Fuse Digital Marketing
Lauren Underwood is the Content Manager at Rank Fuse Digital Marketing. In her role, she oversees the creation and implementation of content for blogs, webpages, and social media, as well as provides in-depth analysis and strategy planning using best search engine optimization (SEO) practices. Lauren will share information regarding the interconnection between social media and SEO, and how the strategic use of SEO can help further your social media efforts.
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Room 1L
Daniel Green, Director of Training & Development @AIGuyUS
Daniel Green is the Director of Training & Development at AI Guy, which makes AI approachable and interesting by doing keynotes, hands-on workshops, and custom AI solutions for companies and small businesses that know AI can improve their business but are not quite sure how or where to start. Daniel oversees the creation and delivery of AI Guy's services: from inspirational keynotes and practical workshops to self-guided learning materials, custom AI strategies for enterprises, and licensable training content for local trainers. He previously worked with Google on the “Grow with Google” small business outreach program and with Twitter as a Developer Community Lead for the Greater New York City region. Throughout his career, he has maintained a steady stream of creative side projects, ranging from web development and video production to e-book editing and freelance content creation.
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Photo/Studio LL2M
Steve Fracol, Director of Photography/Camera Operator at New Vision Pictures, LLC
In this session you will learn what the job of a Director of Photography and Camera Operator is all about. We will break down the difference between the two jobs and go into detail about how those jobs can be found in the Kansas City film and production community. We will talk about jobs ranging from corporate production, training films, documentaries, commercial work and film and television in Kansas City and what is different about each of those jobs.
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Room 1 N
Brett Kisker, Executive Director at Northland CAPS
Brett Kisker is the Executive Director of Northland CAPS. He has years of experience as a Project Lead the Way teacher and coach in the Liberty Public Schools district. His award-winning career as an educator includes the Missouri Association of Colleges for Teacher Education’s Beginning Teacher Award in 2005-2006, Liberty Public Schools Teacher of the Year in the 2015-16 school year and Project Lead the Way National Engineering Teacher of the Year for the 2018-19 year. Mr. Kisker will explain how the DeBruce Foundation’s Agilities assessment program can help you make better career decisions. He will then guide you through your own Agilities assessment.
Lunch: 12:30 - 1:00
A pizza lunch along with soft drinks, water and some assorted snacks are available beginning at 12:30 in the Westport Room. Take the stairs located across the hall from the Medallion Theater to the next level and turn right down that hallway until you see some stairs on your left. The Westport Room is at the left of those stairs. Grab your lunch and either proceed to the round tables in the 1923 Room located next to the Westport Room just down the short stairway or take your lunch to one of the breakout rooms on the main floor (1B, 1K, 1L, 1M). When you have finished eating your lunch, proceed to the 1923 Room and begin visiting the Career Fair booths that are stationed along the walls of the large gym room.
College/Career Fair: 12:30 - 2:00
Take advantage of this rare opportunity to talk directly with representatives of 14 regional programs that want to help you pursue your career goals in digital media. Career booths will be available as soon as the lunch period starts at 12:30 and will be available until 2:00 p.m.
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Nicole Esquibel, Associate Dean of College of Arts & Sciences, and Rolando Sawyer, Dean of Admission
Avila University offers a range of degree programs related to digital media, web design, and marketing. Here are some of the most relevant options:
• Strategic Communication (B.A., Online): This program provides a comprehensive overview of strategic communication principles and practices, with a focus on developing skills in digital media, social media, and marketing.
• Advertising/Public Relations (B.A.): This program provides a strong foundation in advertising and public relations theory and practice, with a focus on developing skills in creative storytelling, social media marketing, and campaign management.
• Film & Digital Media (B.A.): This program prepares students for careers in the film and digital media industries, with a focus on developing skills in video production, digital storytelling, and media entrepreneurship.
• Sports Communication (B.A.): This program provides students with the knowledge and skills to work in the sports media industry, with a focus on developing skills in sports writing, broadcasting, and social media marketing.
School of Visual and Communication Arts:
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Kristie Larson, Strategic Relationships Manager & Connector
The DeBruce Foundation's Agilities programs aim to empower individuals to discover their unique strengths, interests, and values, enabling them to make informed career decisions that align with their personal aspirations. These programs encompass a range of resources, including:
1. Agile XP: This interactive online platform offers a collection of brief micro-experiences designed to spark self-reflection and encourage career exploration. Each experience takes approximately 10 minutes and presents stories, activities, and prompts that help individuals identify their skills, passions, and potential career paths.
2. Agilities Training: Through workshops and online courses, the DeBruce Foundation provides training for educators, counselors, and workforce professionals on how to incorporate Agilities into their work with students, individuals, and groups. The training equips participants with the knowledge and skills to facilitate effective career exploration sessions and support individuals in their journey of self-discovery.
3. Career Literacy Resources: The DeBruce Foundation's website serves as a hub for a variety of free resources, including articles, videos, and worksheets, that can be used to enhance career literacy and support individuals in their career exploration journey. These resources cover a wide range of topics, from identifying career interests to navigating the job search process.
The Career Explorer Tool, a new addition to the DeBruce Foundation's Agilities toolkit, further enhances the process of self-discovery and career exploration. This interactive tool allows individuals to create a personalized profile based on their skills, interests, and values. The tool then matches the individual's profile to potential career paths and provides them with resources and information to explore those options further.
By combining these comprehensive programs and resources, the DeBruce Foundation empowers individuals to take ownership of their career journey, making informed decisions that lead to fulfilling and sustainable careers.
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Chuck Zavos, Adult Education Instructor
https://www.linkedin.com/in/chuckzavos/
The Goodwill/Artemis Institute is a non-profit organization dedicated to helping individuals achieve their career goals through education and training. The institute offers a variety of programs in the areas of digital media, web development, and advertising, designed to equip students with the skills they need to succeed in the ever-changing tech industry.
The Goodwill/Artemis Institute's digital media program covers a wide range of topics, including graphic design, video editing, and social media marketing. Students will learn how to create high-quality content that is engaging and effective, and they will gain experience using the latest industry tools and technologies.
The web development program provides students with the skills they need to build and maintain websites. Students will learn about HTML, CSS, and JavaScript, as well as how to use popular website development frameworks like WordPress and React. They will also gain experience with responsive web design and web accessibility.
The advertising program teaches students how to create effective advertising campaigns across a variety of platforms, including social media, search engine marketing, and email marketing. Students will learn about different advertising strategies and techniques, and they will gain experience creating and managing ad campaigns.
In addition to these core programs, the Goodwill/Artemis Institute also offers a variety of workshops and seminars on specific topics in the tech industry. Students can also take advantage of the institute's career services, which provide support with job placement and resume writing.
Facebook Social Media Marketing Professional Certificate
The Goodwill/Artemis Institute is a valuable resource for individuals who are looking to start a career in the tech industry or advance their existing skills. The institute's programs are designed to provide students with the skills and knowledge they need to succeed in the competitive tech job market.
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Gavin Dell, Founder & Owner, and Lisa Blanchard, Student Success Manager
https://www.hollywoodanimatinacademy.com
Hollywood Animation Academy (HAA) is a specialized institution that aims to equip aspiring animators with the skills and knowledge necessary to secure jobs in the dynamic animation industry. Its comprehensive two-year program, designed by industry veterans from major studios, offers a hands-on, practical approach to animation training, ensuring that graduates are well-positioned for entry-level positions.
Through a rigorous curriculum that delves into the technical and artistic aspects of animation, HAA students gain proficiency in industry-standard software, including Maya, Adobe Photoshop, and Adobe After Effects. They master essential techniques such as character design, rigging, animation, and storytelling, all while developing a strong understanding of the animation pipeline and production processes.
The academy's commitment to industry relevance is further enhanced by its regular guest instructor program, which brings in working professionals from major studios to share their expertise and insights. These interactions provide students with valuable exposure to the latest trends and techniques, ensuring that their skills remain current and in high demand.
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Jim Lane, Dean of Arts, Humanities & Social Sciences
JCCC offers an Associate of Applied Science (AAS) degree in Animation-Entertainment and Game Art Design. This program provides instruction for creating animation, 3D modeling, and special effects for applications such as animated shorts, movies, and games. The program covers fundamental drawing skills, design concepts, and the development of entertainment media assets.
Web Development and Digital Media, AAS
This two-year associate degree program provides students with the skills and knowledge they need to develop and maintain websites and other digital media products. The program covers a wide range of topics, including web design, development, and programming; digital media production; and social media marketing. Students will also gain hands-on experience in JCCC's state-of-the-art computer and production labs.
Digital Media Certificate
This 31-credit hour certificate program is designed to provide students with the foundational knowledge and skills they need to create digital media content. The program covers a wide range of topics, including graphic design, animation, web scripting, and digital marketing. Students will also gain hands-on experience in JCCC's state-of-the-art computer and production labs.
Johnson County Community College (JCCC) offers a variety of communications programs, including:
Communication Studies (COMS): This program provides students with a foundation in the principles of effective communication. Students will learn about interpersonal communication, public speaking, organizational communication, and intercultural communication.
Journalism & Media Communications (JOUR): This program prepares students for careers in journalism, public relations, advertising, and other media-related fields. Students will learn how to write, report, and edit news; produce multimedia content; and create effective public relations campaigns.
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Darcy Deal, Vice President of Enrollment Management, and Lisa Maione, Assistant Professor of Graphic Design
The Kansas City Art Institute (KCAI) offers several degree programs related to digital media, web design, and marketing. These programs provide students with the skills and knowledge they need to succeed in the creative industries.
Graphic Design
The Graphic Design program at KCAI is a four-year Bachelor of Fine Arts (BFA) program that teaches students how to use their creativity and problem-solving skills to create effective visual communication. Students learn about typography, layout, branding, and other design principles. They also gain experience in a variety of design mediums, including print, web, and motion graphics.
Digital Media
The Digital Media program at KCAI is a four-year BFA program that teaches students how to create and distribute content for digital platforms. Students learn about web design, animation, video editing, and other digital media technologies. They also gain experience in project management, marketing, and social media.
Web Design and Development
The Web Design and Development program at KCAI is a four-year BFA program that teaches students how to design, develop, and maintain websites. Students learn about HTML, CSS, JavaScript, and other web development technologies. They also gain experience in user experience design, user interface design, and responsive design.
Marketing
The Marketing program at KCAI is a four-year BFA program that teaches students how to create and execute effective marketing campaigns. Students learn about market research, consumer behavior, and marketing strategy. They also gain experience in advertising, public relations, and social media marketing. Interdisciplinary In addition to these traditional degree programs, KCAI also offers a variety of interdisciplinary programs that combine digital media, web design, and marketing with other areas of study, such as art history, creative writing, and entrepreneurship.
Career Outlook
Graduates of KCAI's digital media, web design, and marketing programs find employment in a variety of industries, including advertising, design, education, entertainment, and technology. They may work as web designers, graphic designers, marketing professionals, or digital media specialists.
The job outlook for these professions is strong. According to the U.S. Bureau of Labor Statistics, employment of web designers is projected to grow by 8% from 2020 to 2030, while employment of graphic designers is projected to grow by 3%. Employment of marketing and public relations specialists is also projected to grow by 6% from 2020 to 2030.
Conclusion
The Kansas City Art Institute offers a variety of degree programs that can prepare students for success in the digital media, web design, and marketing industries. These programs provide students with the skills and knowledge they need to create effective visual communication, develop and distribute digital content, and execute marketing campaigns. Graduates of KCAI's programs find employment in a variety of industries and enjoy strong career prospects.
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John Pruitt, Admissions Recruiting Coordinator
Kansas City Kansas Community College (KCKCC) offers a variety of degrees and certificates related to digital media, web design, and marketing. These programs can provide you with the skills you need to start a career in these fields.
Associate of Applied Science (AAS) in Digital Media This degree program is designed to prepare students for careers in digital media, including web design, interactive media, and graphic design. Students will learn the latest industry software and techniques, as well as how to create and manage digital content.
Web Development Certificate This certificate program is designed to teach students the skills they need to develop websites. Students will learn HTML, CSS, and JavaScript, as well as how to use industry-standard software tools.
Digital Marketing Certificate This certificate program is designed to teach students the skills they need to succeed in digital marketing. Students will learn about search engine optimization (SEO), social media marketing, and email marketing.
Graphic Design Certificate This certificate program is designed to teach students the skills they need to succeed in graphic design. Students will learn about typography, layout, and color theory.
KCKCC also offers a variety of individual courses in digital media, web design, and marketing. These courses can be taken for credit or for non-credit.
In addition to its academic programs, KCKCC also offers a variety of resources for students interested in digital media, web design, and marketing. These resources include a student-run digital media club, a career center, and a mentoring program.
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Logan Gauby, Director of Recruitment
Kansas State University offers a variety of degree programs related to digital media, web design, and marketing. Here are some of the options available:
Undergraduate Programs
• Digital Media Technology Bachelor's Degree: This program provides students with a comprehensive foundation in digital media, including graphic design, web design, programming, photography, motion graphics, video production, and animation. Students will gain hands-on experience working on real-world projects and develop a strong portfolio to showcase their skills.
• Digital Innovation in Media Bachelor's Degree: This online program prepares students for careers in the ever-evolving digital media landscape. Students will learn how to use cutting-edge technologies to create and deliver engaging content, manage digital projects, and develop effective marketing strategies.
• Digital Media UX Design Undergraduate Certificate: This certificate program provides students with the skills they need to design user-friendly and engaging digital experiences. Students will learn about user-centered design principles, prototyping, usability testing, and information architecture.
Graduate Programs
• Master of Science in Mass Communications with an Emphasis in Digital Media Studies: This program provides students with the advanced knowledge and skills they need to succeed in the digital media industry. Students will focus on areas such as digital storytelling, social media marketing, and digital analytics.
• Master of Science in Graphic Design with an Emphasis in Web Design and Development: This program prepares students to create and develop innovative and visually appealing websites. Students will learn about web design principles, user interface design, and web development technologies.
• Master of Science in Marketing with an Emphasis in Digital Marketing: This program provides students with the expertise they need to develop and execute effective digital marketing campaigns. Students will learn about search engine optimization, social media marketing, email marketing, and analytics.
In addition to these formal degree programs, Kansas State University also offers a variety of non-credit courses and workshops related to digital media, web design, and marketing. These courses can be a great way to learn new skills or enhance your existing knowledge.
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Nita Daniels, Senior Dean of Students, and George Hudson, Education Partner Manager
The KC Scholars and Great Jobs KC programs can provide essential support and resources for students interested in careers in digital media, web development, or advertising. These programs offer a combination of financial aid, skills training, and career guidance to help students achieve their educational and professional goals.
KC Scholars
The KC Scholars program provides scholarships to low- and middle-income students pursuing a degree or credential in a variety of fields, including digital media, web development, and advertising. The program also offers wrap-around support services, such as tutoring, mentoring, and financial counseling, to help students succeed in their studies.
Great Jobs KC
The Great Jobs KC program offers tuition-free job training in high-demand industries, including digital media, web development, and advertising. The program provides hands-on training in industry-relevant skills, as well as job placement assistance to help graduates secure employment.
Specific benefits for students interested in digital media, web development, or advertising:
• Financial aid: Both KC Scholars and Great Jobs KC offer financial support to help students cover the costs of education and training.
• Skills training: Both programs provide access to high-quality training in digital media, web development, and advertising.
• Career guidance: Both programs offer career guidance to help students develop a career plan and find employment in their chosen field.
• Networking opportunities: Both programs offer opportunities to network with professionals in the digital media, web development, and advertising industries.
In addition to these specific benefits, KC Scholars and Great Jobs KC also provide a supportive environment that can help students stay on track and achieve their goals. The programs' academic and career counselors can provide personalized guidance and support throughout the student's journey.
Overall, KC Scholars and Great Jobs KC can be valuable resources for students interested in pursuing careers in digital media, web development, or advertising. These programs can provide the financial aid, skills training, and career support that students need to succeed in these competitive fields.
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Angela Mancuso, College Relations Manager
Park University offers a variety of degree programs related to digital media, web design, and marketing. Here are some of the most popular options:
Bachelor of Science in Digital Marketing
This program provides students with the knowledge and skills they need to succeed in the ever-evolving field of digital marketing. Students will learn about a variety of topics, including:
• Search engine optimization (SEO)
• Social media marketing
• Pay-per-click (PPC) advertising
• Email marketing
• Analytics and measurement
Bachelor of Arts in Graphic Design
This program prepares students for careers in graphic design, web design, and visual communications. Students will learn about a variety of topics, including:
• Design principles and elements
• Graphic design software
• Typography
• User experience (UX) design
• Visual storytelling
Bachelor of Science in Business Administration with a Concentration in Digital Marketing
This program provides students with a strong foundation in business administration while also allowing them to focus on digital marketing. Students will learn about a variety of topics, including:
• Marketing principles
• Consumer behavior
• Marketing research
• Digital marketing strategy
• E-commerce
Minor in Digital Marketing
This minor is a great option for students who are majoring in a different field but would like to learn more about digital marketing. Students will take a variety of courses, including:
• Digital media skills
• E-marketing
• Social media marketing
• Marketing research and information systems
In addition to these programs, Park University also offers a variety of online and evening classes in digital media, web design, and marketing. This makes it easy for students to fit their education into their busy schedules.
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University of Central Missouri
https://www.ucmo.edu/
Joseph Moore, Professor of Communication
The University of Central Missouri offers a variety of digital media programs, certificates, and degrees designed to prepare students for successful careers in the ever-evolving digital media industry. Whether you're interested in creating compelling multimedia content, developing engaging websites, or managing social media campaigns, UCM has a program that's right for you.
For those who want to pursue a career in digital media production, the university offers a Bachelor of Science in Digital Media Production. This comprehensive program provides students with the skills and knowledge they need to create high-quality audio, video, and web content. Students will learn how to use industry-standard software, such as Adobe Creative Suite and Avid Pro Tools, and they will gain experience in a variety of production techniques, including scripting, shooting, editing, and sound design.
In addition to the Bachelor of Science in Digital Media Production, UCM also offers a number of digital media certificates and minors. These certificates are designed to provide students with the specialized skills they need to succeed in particular areas of the digital media industry. For example, the Web Media Certificate provides students with the skills they need to create and manage websites, while the Strategic Communication for Leaders Certificate provides students with the skills they need to use digital media to communicate effectively with their teams and organizations.
No matter what your digital media goals are, UCM has a program that can help you achieve them. With its experienced faculty, state-of-the-art facilities, and strong industry connections, UCM is the perfect place to launch your career in the exciting world of digital media.
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Erin Gilmore, Administrative Associate and Scheduling Coordinator
The University of Kansas offers a variety of degree programs related to digital media, web design, and marketing. Here are some of the most popular options:
• B.A. in Journalism and Mass Communications, with a concentration in Digital Media Studies: This program provides students with a foundation in the principles of digital media, including web design, social media, and online advertising. Students also have the opportunity to gain hands-on experience through internships and other experiential learning opportunities.
• B.F.A. in Design, with a concentration in Visual Communication Design: This program focuses on the visual aspects of communication, including graphic design, web design, and typography. Students learn how to create effective visual communication materials that can be used for a variety of purposes, such as marketing, branding, and education.
• M.S. in Digital and Integrated Marketing Communications: This program is designed for students who want to advance their careers in marketing and communications. The program covers a variety of topics, including digital marketing strategy, social media marketing, and content marketing. Students also have the opportunity to specialize in a particular area of marketing, such as sports marketing or healthcare marketing.
• M.A. in Interaction and User Experience Design: This program focuses on the design of user interfaces for digital products, such as websites, mobile apps, and software. Students learn how to create user-centered designs that are both aesthetically pleasing and functional.
• Graduate Certificate in Data Interpretation and Communication: This certificate program is designed for students who want to learn how to collect, analyze, and interpret data. The program covers a variety of topics, including statistics, data visualization, and social media analytics.
In addition to these degree programs, the University of Kansas also offers a variety of minors and certificates in digital media, web design, and marketing. These programs can be a good option for students who want to add these skills to their existing major.
For more information about the University of Kansas's digital media, web design, and marketing programs, please visit the following websites:
• Department of Journalism and Mass Communications: https://catalog.ku.edu/journalism-mass-communications/
• Department of Design: https://arcd.ku.edu/department-design
• School of Business: https://business.ku.edu/
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Lee Ann Garrison, Director of the School of Visual Studies, and Raynesha Green, College of Arts & Sciences Recruitment Coordinator
The University of Missouri Columbia offers a variety of degree programs related to digital media, web design, and marketing. These programs are offered through the School of Visual Studies, the Trulaske College of Business, and the College of Arts and Science.
School of Visual Studies
• Bachelor of Fine Arts (BFA) in Graphic Design
The Graphic Design program at the University of Missouri Columbia prepares students for careers in graphic design, web design, and user experience (UX) design. The program is accredited by the National Association of Schools of Art and Design (NASAD).
• Bachelor of Arts (BA) in Digital Storytelling
The Digital Storytelling program at the University of Missouri Columbia prepares students for careers in digital media, including social media, content marketing, and video production. The program is interdisciplinary, drawing on faculty from the School of Visual Studies, the Trulaske College of Business, and the College of Arts and Science.
Trulaske College of Business
• Digital Marketing Certificate
The Digital Marketing Certificate program at the University of Missouri Columbia prepares students for careers in digital marketing. The program is open to students from all majors, and it covers topics such as search engine optimization (SEO), social media marketing, and email marketing.
College of Arts and Science
• Minor in Digital Merchandising
The Digital Merchandising minor at the University of Missouri Columbia prepares students for careers in retail, e-commerce, and product management. The program covers topics such as consumer behavior, online marketing, and supply chain management.
In addition to these formal degree programs, the University of Missouri Columbia also offers a variety of courses and workshops related to digital media, web design, and marketing. These courses and workshops are open to students from all majors.
For more information about degree programs and courses related to digital media, web design, and marketing at the University of Missouri Columbia, please visit the websites of the School of Visual Studies, the Trulaske College of Business, and the College of Arts and Science.
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Gillian Campbell, Senior Student Recruitment Coordinator
The University of Missouri-Kansas City (UMKC) offers a variety of degree programs related to digital media, web design, and marketing. These programs are designed to provide students with the skills and knowledge they need to succeed in the ever-changing digital world.
Digital Media
• Bachelor of Arts (BA) in Media, Art and Design: This program provides students with a comprehensive understanding of the media industry, including the history, theory, and practice of digital media. Students will learn how to create and produce digital media content, including websites, videos, and social media posts. They will also develop the skills they need to manage and market digital media projects.
• Bachelor of Fine Arts (BFA) in Film and Media Arts: This program focuses on the creative aspects of digital media, including filmmaking, animation, and graphic design. Students will learn how to use digital tools to create their own works of art. They will also develop the skills they need to critique and analyze digital media.
Web Design
• Bachelor of Arts (BA) in Digital Media and Design: This program provides students with the skills and knowledge they need to create and maintain professional-looking websites. Students will learn about web design principles, user experience (UX) design, and front-end development. They will also develop the skills they need to use industry-standard web design software.
• Bachelor of Fine Arts (BFA) in Graphic Design: This program focuses on the visual aspects of web design, including typography, color theory, and layout. Students will learn how to create effective and aesthetically pleasing websites. They will also develop the skills they need to use industry-standard graphic design software.
Marketing
• Bachelor of Business Administration (BBA) in Marketing: This program provides students with the skills and knowledge they need to develop and implement marketing campaigns. Students will learn about marketing principles, consumer behavior, and digital marketing. They will also develop the skills they need to use industry-standard marketing software.
• Bachelor of Arts (BA) in Communication Studies: This program provides students with the skills and knowledge they need to communicate effectively in the digital world. Students will learn about communication theory, media studies, and public relations. They will also develop the skills they need to create and manage digital marketing campaigns.
In addition to these degree programs, UMKC also offers a variety of minors and certificates in digital media, web design, and marketing. These programs can be a great way for students to gain additional skills and knowledge in these areas.
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Josh Hoops, Department Chair and Associate Professor, and Jackie Land, Assistant Professor of Digital Media Communication
William Jewell College offers two degree programs related to digital media, web design, and marketing:
Digital Media Communication
This Bachelor of Arts (BA) program prepares students for careers in a variety of fields, including advertising, digital media, graphic design, political communication, and public relations. Students will learn about the foundational principles of design, how to use a variety of digital media tools, and how to apply communication theories and principles to the design and presentation of digital communication artifacts.
Public Relations
This BA program prepares students for careers in public relations, integrated communication and marketing, promotions and event planning, advertising, and much more. Students will learn about the principles and practices of public relations, how to develop and execute effective communication campaigns, and how to measure the impact of their work.
Both of these programs offer internships, which provide students with invaluable networking opportunities and real-world experience. Additionally, William Jewell College offers a variety of courses in marketing, graphic design, and web design that can be taken as electives by students in other majors.
THIS CONFERENCE IS PRODUCED BY KC IMAGINE AND KC DIGITAL DRIVE
